Ellen MacArthur Foundation | Upstream Innovation
Plastic waste is a problem. And the problem is that people talk a lot about the problem. Well, it’s time to talk solutions.
The Ellen McArthur Foundation had done just that - they created a book made up of all the state of the art strategies to get rid of plastic packaging waste.
Super relevant intel for top brands, product designers and producers of stuff. But relevant isn’t always sexy. And books end up on shelves instead of brains.
So we set out to inspire people with some stellar examples about sixpacks, cucumbers and blobs. You got that right… blobs.
Eliminate | 1:41
Reuse | 1:24
Circulate | 1:32
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Creatives and Directors: Philip&Hugo
Production: Bo Polak
DP: Tim Kerbosch
Editor: Nils Gerbens
Post-production: Nils Gerbens
Sound design: Sharky
Client: Sara Wingstrand, Iulia Strat