EMF x BCGPT | GLOBAL RULES

There’s no easy fix for plastic pollution. Yet, governments are trying to negotiate a plastics treaty that will move the world forward towards a circular economy for plastics. No small feat. And while you may not expect it, business is actively asking for it. They are asking for a treaty underpinned by global rules. For only making these rules globally relevant will tackle the entire lifecycle of plastic products.

To drive home this unexpected message in a fresh way, we created and directed a campaign highlighting the need for global rules. Commissioned by our friends at the Ellen MacArthur Foundation, WWF and a coalition of over 200 of the biggest companies in the world. It has been yet another wild, yet fascinating ride. Now let’s go and make that plastic treaty a reality.

Global Rules 2 | 1:00

Global Rules 1 | 1:00

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