There’s no easy fix for plastic pollution.

Yet governments are meeting this week to negotiate a plastics treaty that will move the world forward towards a circular economy for plastics. No small feat. And while you may not expect it, business is actively asking for it. They are asking for a treaty underpinned by global rules. For only making these rules globally relevant will tackle the entire lifecycle of plastic products.

To drive home this unexpected message in a fresh way, we created and directed a campaign highlighting the need for global rules. Commissioned by our friends at the Ellen MacArthur Foundation, WWF and a coalition of over 200 of the biggest companies in the world. It has been yet another wild, yet fascinating ride.

Now let’s go and make that plastic treaty a reality.